News

ING’s orangutan Charles returns

The latest ad in ING’s first post-Billy Connolly campaign goes to air tomorrow.

Talking ape Charles talks up the financial company’s fee free savings products.  

The campaign – which launched to a mixed response – has been created by ad agency Jack Watts Currie. It replaced a long running campaign fronted by comedian Billy Connolly.

ING’s head of brand and communication Christian Bohlke said: “Some people love Charles while other don’t like him but they all listen to what he has to say. The main thing is that Charles has people talking.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.