Initiative bowls over Cricket Australia to win media account

June 21, 2023 9:27

Cricket Australia has appointed IPG Mediabrand’s Initiative as its media agency of record, effective immediately, following a competitive pitch.

Initiative’s remit will cover all media strategy, planning and buying for the company.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Craig 22 Jun 23

Same old Initiative, always winning!

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Initiative bowls over Cricket Australia to win media account

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