Initiative looks within for its first chief of staff
IPG Mediabrands’ media agency Initiative has appointed its first chief of staff, Renae Joseph.
In this newly-created role, Joseph will oversee the liaison between staff, senior executives and the CEO, contributing to the decision-making process and the implementation of key organisational priorities.
Joseph has been promoted within the agency
She previously led the marketing and operations function for Initiative and has been part of the Mediabrands for close to a decade. Prior to joining the group, she was the national business & production manager at Network Ten and the trade marketing manager at News Corp Australia.
CEO of Initiative, Melissa Fein, said: “Renae is unparalleled at anticipating challenges and managing sensitivities, she has often triaged an issue and solved the problem before I’ve even heard of it. She understands what makes a leader tick and will continue to help foster opportunities for our people and build great relationships with key clients and media partners.
“Understanding what makes a leader tick, interpreting their needs and knowing when to action a matter on my behalf falls squarely on Renae’s shoulders. I know she’s up to the task and will continue to be an asset to our agency.”
Joseph said: “I’m thrilled to have the opportunity to step into this new role straight off the bat from returning from parental leave. I’m excited by the diverse remit this role offers and the chance to continue to shepherd Initiative’s progressive culture.”
The appointment is effective immediately.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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