Brand-tracking startup Tracksuit backed by Mark Ritson and Canva investor in $6.8m seed round

Darcy Song

February 13, 2023 9:16

Brand-tracking startup Tracksuit has received a $6.8 million seed funding round led by Blackbird (also an investor in Canva) with $3.6 million, alongside Icehouse Ventures, Ascential, Shasta Ventures and Mark Ritson.

The round marks Tracksuit’s first external investment since it was founded in 2021. It offers a measurement platform based on improved market research models, giving marketers insight into their brand health.

The company boasts a current client roster including Heaps Normal, Eucalyptus, Bondi Sands and Disney+.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.

Topics

Connor Archbold Matt Herbert Tracksuit

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Brand-tracking startup Tracksuit backed by Mark Ritson and Canva investor in $6.8m seed round

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