Initiative, Mediabrands Content Studio and Thinkerbell debut new Cricket Australia and NRMA partnership

Kalila Welch

November 28, 2022 10:09

The newly minted platinum partnership between Cricket Australia and NRMA Insurance has this week been brought to life across a number of media executions as the NRMA Insurance Men’s Test Series gets underway.

The deal was identified and brokered by Initiative and Mediabrands Content Studio, with Thinkerbell joining the agency village to develop an overarching brand strategy and creative look and feel for the four-year partnership, as well as facilitating earned media activity.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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