Initiative promotes Sam Geer to national MD, Chris Colter becomes chief strategy officer

Initiative’s Sam Geer has been elevated from chief strategy officer, a position he has held since August 2018, to national managing director. Chris Colter, formerly the agency’s national strategy director, will fill the chief strategy officer spot.

The promotions come a month after IPG Mediabrands cut hours, began a hiring freeze, paused pay rises and discretionary spending, and acknowledged there would be a small number of redundancies in response to COVID-19.

CEO Melissa Fein said Geer earned the promotion with his “trailblazing strategy leadership”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.