Neil Breen to replace Alan Jones on Brisbane’s 4BC breakfast
Nine Radio will replace Alan Jones in Brisbane with a new local breakfast show, hosted by Walkley-award winning journalist Neil Breen.
Jones announced he would be retiring from radio last week. His breakfast program was syndicated from 2GB to Brisbane’s 4BC.
A good move indeed. 4BC’s advertisers and listeners have been neglected for years now by an astonishing lack of committment locally. Unsurprisingly, it’s one of Nine’s own white middle-aged male reporters to get the gig but it is a step in the right direction.
I hope this trend continues and 4BC have the opportunity to gradually replace all the Sydney-centric programming north of the border with fresh local voices in other key timeslot, hopefully with a little more diversity than what 2GB currently serves up.
I’m very much looking forward to the day 4BC reinstate a local morning program in the 9am-midday slot. Regardless of how you spin the ratings or how much advertising revenue he supposedly brings in, I believe Hadley and his infamous reputation to be a liability to the entire company.
Of course, more local programming probably won’t arise until advertising revenues gradually return to normal after the pandemic, but with this latest announcement, there is hope.