Initiative wins $10m TAL media account

March 10, 2014 12:03

Australia’s second largest life insurance group, TAL has appointed IPG Mediabrands agency Initiative its media agency, Mumbrella understands.

The account is thought to be worth between $10m and $15m a year spend and was previously media agency AdMP.

Incumbent AdMP and Initiative declined to comment on the change of agency as did the client who said “at this stage” they did not want to comment.

TAL’s creative agency is The Hallway which was appointed in 2012.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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