Initiative wins $3.6m Tourism Tasmania media account following competitive tender

May 26, 2015 10:53

Screen-Shot-2015-02-18-at-3.33.18-PM Initiative has been appointed to the Tourism Tasmania media account following a competitive tender process.

Mumbrella revealed the $3.6m account, previously held by Vizeum, was in play back in February on a five year contract.

Guy Taylor, executive director marketing at Tourism Tasmania said, in a statement: “We’re really looking forward to collaborating with Initiative to re-invent the way the Tasmanian experience is manifest in media.

“The thoroughness with which Initiative delivered on the pitch brief and the depth of talent and configuration of the team point to an exciting future.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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