Tourism Tasmania tenders $3.6m media account

The $3.6m media account for Tourism Tasmania is up for tender on a five year contract, with incumbent Vizeum on alert.

The state tourism body is inviting media agencies to lodge an expression of interest to “partner in generating sustainable market growth for tourism in Tasmania”.

According to the website, the successful agency will “provide media strategy, planning and buying services across all forms of media that will build on, and add value to, the strategic direction of the communication.”

The tender will be a multi-stage procurement process with agencies to then be shortlisted before presentations.

Nielsen estimates put the media spend of Tourism Tasmania at $3.6m in the calendar year to 2014.

Tasmania is not the only state tourism body to be currently pitching media with Tourism NT also pitching its creative and media.

Nic Christensen 

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Media pitch Nielsen pitch tender tourism Tourism Tasmania

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Comments: 2

HenryT 14 Feb 15

I’ll take bets TourimTas will pitch and make a decision, before Tourism NT make thiers (4 months and counting…)

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Anonymous 17 Feb 15

The Northern Territory is not a state. The hint’s in its name.

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