Initiative wins CPA Australia media account
Media agency Initiative has won the media account for accountancy organisation CPA Australia, following a competitive pitch involving five agencies, taking over media strategy, planning and buying across local and international markets.
The account was previously held by GroupM agency Mindshare, which has an estimated spend in the low millions.
“CPA Australia is a highly influential and effective industry body and we are looking forward to helping them achieve their business goals,” said Andrew Mudgway Initiative Melbourne managing director.
CPA Australia is one of the world’s largest accounting bodies and has a membership of more than 144,000 finance, accounting and business professionals in 127 countries globally. It provides professional services to members including: education, training, technical support and advocacy.
Initiative will manage CPA Australia media in both traditional and digital media across Australia, New Zealand, China, Singapore, Hong Kong, Indonesia, Vietnam and Malaysia.
Last week Initiative and its wider parent group IPG Mediabrands announced it had won the account for Sony Music after a competitive pitch.
The CPA Australia contract with Initiative is effective immediately.
