Seinfeld’s Jason Alexander to front CatchOfTheDay’s new campaign
Alexander, left, and CatchOfTheDay boss Leibovich
Comedian Jason Alexander – George Costanza in sitcom Seinfeld – has signed up to becomes the face of online shopping site CatchOfThDay.
The comedian will lead the site’s first major brand campaign, which will run mainly on outdoor media.
“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his.”
Alexander said: “I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping.”
Alexander is not the first member of the sitcom’s cast to appear in an Aussie ad. For a couple of years, Jerry Seinfeld was the face of Greater Building Society.
The media on the campaign is being handled by Max and Partners.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Outdoor seems like a strange choice of media when Jason Alexander is fronting your campaign.
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Michael Richards also did Voda Fone
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George: Instead of doing a wash, I just keep buying underwear. My goal is to have over 360 pair. That way I only have to do wash once a year.
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“Working with Jason is literally a dream come true for us. We have always been big fans of his”
Excellent rationale. Not surprising.
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Alexander said: “Finally, doing that gig MCing the Edelsten wedding has paid off for me. Wow, there’s two weeks of my life I’ll never get back.”
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Julia Louis-Dreyfus also did a Smiths ad in the 90’s.
Does this mean Australia has ‘collected the set’ when it comes to Seinfeld stars in media campaigns?
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Maybe the campaign will have them shopping for wigs?
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Buying Online still is very sketchy for many Australians, especially the Baby Boomers who are the precise market that are more likely to recognize an aging George Costanza. However, IMO, having a US actor spruiking Online buying in Australia… creates that foreign feel to it and isn’t it all about “trust” at the end of the day. Baby Boomers are scared witless about the horror stories they hear about buying off the interweb-thingy. Again, IMO, they’d have been better off saving their money and using local, Aussie talent… someone that we all know and “trust”.
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Is that actually Jason Alexander or just a stocky bald guy that looks like him?
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Whoever it is, check out the Photoshopping!
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Alexander said: “I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping.”
Won’t someone think of the audience? At what stage would Jason Alexander have EVER said that? Please be more creative with your pre-spun quotes #cannedquotes #lazypr
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@ JR… I worked at a group buying site for a couple of years and the core audience was actually stay at home mums not baby boomers. So the problem here is many. 1) Does that audience relate to Alexander? 2) Rather than injecting “fun”, group buying needs to inject quality and integrity. 3) Ultimately the model is flawed – there’s simply not enough businesses who want to do group buying, most have no idea how to handle the influx of customers and, too often, it’s not bringing “new” customers, rather old ones who just want something cheap but would have paid full price otherwise. They’ll tell you otherwise but the concept, although not dead, is certainly dying and no amount of “fun’s” going to save that.
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A brand campaign about nothing, from the show about nothing. I totally get it now!
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