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Seinfeld’s Jason Alexander to front CatchOfTheDay’s new campaign

Alexander, left, and CatchOfThhDay boss Leibovich

Alexander, left, and CatchOfTheDay boss Leibovich

Comedian Jason Alexander – George Costanza in sitcom Seinfeld – has signed up to becomes the face of online shopping site CatchOfThDay.

The comedian will lead the site’s first major brand campaign, which will run mainly on outdoor media.

“Working with Jason is literally a dream come true for us,” said Gabby Leibovich, co-founder of CatchOfTheDay. “We have always been big fans of his.”

Alexander said: “I am so happy to be working with CatchOfTheDay to help inject some fun into online shopping.”

Alexander is not the first member of the sitcom’s cast to appear in an Aussie ad. For a couple of years, Jerry Seinfeld was the face of Greater Building Society.

The media on the campaign is being handled by Max and Partners.

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