News Initiative wins global Revlon media account June 28, 2018 10:30 by Paul Wallbank Revlon has awarded its global media account to IPG Mediabrands owned agency Initiative, AdAge has reported.Mediacom, who had held the cosmetics and personal care company’s global account since 2010 declined to participate when the review was announced in May.Revlon’s #goslay campaign featuring Abbie Cornish was launched last yearAdAge reports the company had a global ad spend of $US 550m last year. This year Revlon locally launched its ‘Define Your Eyes’ interactive video campaign with Pacific Magazines’ Beauty Crew platform.ADVERTISEMENT The company’s previous local campaign featured actress Abbie Cornish touring New York and meeting ‘women who slay‘ in its online #goslay marketing push.Mumbrella has contacted Initiative’s parent, IPG Mediabrands and Revlon for comment. Related Content Beauty Crew and Revlon launch interactive videos for Define Your Eyes campaign F.Y.I. Revlon asks women to #GoSlay in new online campaign with Australian actress News ADVERTISEMENT