Initiative wins global Revlon media account

June 28, 2018 10:30

Revlon has awarded its global media account to IPG Mediabrands owned agency Initiative, AdAge has reported.

Mediacom, who had held the cosmetics and personal care company’s global account since 2010 declined to participate when the review was announced in May.

Revlon’s #goslay campaign featuring Abbie Cornish was launched last year

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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