APN Outdoor wins VicRoads tender for Princes and Western Freeways
VicRoads has awarded its contract for outdoor advertising on the Princes and Western Freeways in Melbourne to APN Outdoor.
News of the agreement comes as APN Outdoor awaits approval from shareholders, the competition watchdog and the Foreign Investment Review Board (FIRB) to be acquired by international giant JC Decaux.
VicRoads and APN Outdoor are expanding their relationship
The new contract will see APN Outdoor build 10 new signs on both freeways, offering advertisers freestanding and bridge-mounted digital and traditional signs.
The first of the new sites is expected to be developed by mid-2019.
APN Outdoor chief executive officer and managing director James Warburton – who earlier this week refused to be drawn on his future, or that of the APN Outdoor brand name following the sale to JC Decaux – said: “We are delighted to extend our relationship with VicRoads and add to our already strong portfolio of consumer connection points on Melbourne’s key freeways.
“APN Outdoor offers advertisers the most comprehensive outdoor network nationally and the addition of the new signage on the Princes and Western Freeways will make the network even stronger.”
Earlier this year, APN Outdoor announced a seven-year contract with New South Wales’ Roads and Maritime Services (RMS), adding another 34 panels to its remit. The 34 new panels joined the 16 panels APN Outdoor already operated for RMS.
The outdoor company has also secured the Northern Beaches B-Line service contract and Sydney Transit Network and renewed Transport for Brisbane, Transdev Melbourne and Adelaide and Parafield airports.
Late last year, APN Outdoor lost the Canberra Airport and Yarra Trams contracts.
I felt APN was going places. Instead, yet another Australian company appears to have succumbed to the lure of a quick buck, or euro in this case. Does nobody have any long term vision anymore?
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