Initiative wins pitch for Pernod Ricard media account

March 5, 2020 10:19

IPG Mediabrands media agency Initiative has won a competitive pitch for Pernod Ricard Winemakers’ account, the world’s second-largest wine and spirits seller.

With the win, which takes effect on 1 April, Initiative becomes the agency of record across a portfolio including Absolut Vodka, Jameson, Malibu, G.H. Mumm, and Jacob’s Creek. The remit was previously handled by Publicis’ Blue 449, which was absorbed into Spark Foundry last year.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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2 COMMENTS

Anonymous 5 Mar 20

Well done to the Initiative team, continuing a strong start to 2020

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Conflict of interest 7 Mar 20

Did the incumbent (Spark Foundry) re-pitch, or did this move because they have Diageo? Not to diminish IPG’s achievement, but it’s an important detail.

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