Innocean hires first senior digital specialist Collette Van Rooyen from Pacific Magazines
Innocean Australia has hired its first senior digital executive – and from a non-agency background. Collette Van Rooyen fills a new role as head of digital, joining from Pacific Magazines where she held the same title.
Van Rooyen’s appointment is part of a plan to broaden the agency’s scope beyond traditional media, which has been the main focus for clients Hyundai and Kia, and win new business.
In February, the agency hired Jo Gilbert to bolster its sponsorship and events expertise, with Scott Lambert joining as creative director from draftFCB and James Welch as new business director as the agency looked to pursue new clients and shrug off a reputation for being an inhouse agency.
Amanda Wheeler, general manager at Innocean, said: “With Collette joining our team, we hope to expand our digital services and bring some fresh strategic thinking to the growing projects we have at Innocean.”
Van Rooyen’s previous roles include digital project management for ninemsn and Fairfax Digital, and online product experience with Seek, domain.com.au and lastminute.com.au.
She has worked with clients including Yoplait Petit Miam, Just Car Insurance, Aussie Home Loans and Reckitt Benckiser.
Van Rooyen said: “It’s an incredible time to move from publisher to agency side with areas such as mobile and social media changing the way that consumers connect directly with brands.”
She added: “Hyundai and Kia, as Innocean’s foundation clients, have a keen appetite to extend their presence and innovate in the digital space. I’m looking forward to working with them and the Innocean digital team to showcase our capabilities.”
Last week, Innocean launched the ‘Makes perfect sense’ campaign for Kia, which included a series of online ad banners.
Each makes the point that while some things don’t make sense, a Kia does.
The TV element of the campaign:
Congratulations collette.
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Congrats and best of luck Collette
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