Innocean hires first senior digital specialist Collette Van Rooyen from Pacific Magazines

Innocean Australia has hired its first senior digital executive – and from a non-agency background. Collette Van Rooyen fills a new role as head of digital, joining from Pacific Magazines where she held the same title.

Van Rooyen’s appointment is part of a plan to broaden the agency’s scope beyond traditional media, which has been the main focus for clients Hyundai and Kia, and win new business.

In February, the agency hired Jo Gilbert to bolster its sponsorship and events expertise, with Scott Lambert joining as creative director from draftFCB and James Welch as new business director as the agency looked to pursue new clients and shrug off a reputation for being an inhouse agency.

Amanda Wheeler, general manager at Innocean, said: “With Collette joining our team, we hope to expand our digital services and bring some fresh strategic thinking to the growing projects we have at Innocean.”