Dr Mumbo

Innovative, comfortable, convenient smoke-filled cockpits

You can’t blame Boeing for taking out full page ads to congratulate its customer Qantas on its 90th birthday.

The aircraft manufacturer may regret the placement of its ad in today’s Daily Telegraph though.

The ad on page 8 talks of being “on the leading edge of innovation, making the flying experience more comfortable and convenient”.

The previous page’s lead item features the story of smoke filling the cockpit of a Qantas Boeing 747, forcing it to dump fuel and return to Sydney to a reception from emergency services.

At least the ad in The Sydney Morning Herald allows a decent interval between the page 2 story and the page 15 congratulatory ad.

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