Insight nearly doubles audience for heavily promoted marijuana special

October 8, 2014 10:18

Last night’s SBS Insight special looking at the legalisation of marijuana nearly doubled its audience with 265,000 viewers, up from 167,0000 last week in the wake of an advertising campaign in Sydney and Melbourne.

https://www.youtube.com/watch?v=5qQ2Y1pOXmw

It came on a night when Nine’s renovation show The Block again topped the Oztam metro overnight ratings with an audience of 1.39m viewers in the 7.30pm slot, while Big Brother also saw its audience improve on last week with 677,000 people tuning in to watch Lisa Clark evicted from the house. The shows were one and two across all the demographics.

On Seven the second episode of Dancing with the Stars was down on its debut falling to 882,000 from 1.04m last week, its lowest ever audience which saw the main channel’s audience share drop back 2.5 per cent on last week to 20.4.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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