Insta delivers 2bn plus ad impressions to Australians in a week, finds AdClarity

August 31, 2021 2:27

While Facebook still dominates social advertising, digital advertising intelligence provider, AdClarity, has found that Instagram comes in second, well ahead of Twitter.

AdClarity has recently added Instagram to its suite of social advertising monitoring tools. It found that in a 7 day period (16 -22 August) Facebook had delivered 8 billion ad impressions to Australians, while Instagram’s 2 billion plus impressions in the same time frame was well ahead of Twitter’s 450 million.

Video ads were 28% of those seen, with 68% images and 4% delivered in a carousel.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.