Instagram celebrates Shop Tab anniversary with in-app event
Instagram has announced Instanight shopping, an in-app event to celebrate the one year anniversary of the launch of the Shop Tab.
The announcement:
Instagram is introducing a variety of new features on Friday including Shop tab — the new dedicated in-app space to better connect its community with brands they love. To celebrate this new feature, Instagram Australia is also launching a world-first, in-app shopping event; Instanight Shopping, offering exclusive discounts and products from top Australian brands.
Instanight Shopping will kick off the holiday shopping season from 6:00pm Thursday 3rd December, taking place exclusively within the Instagram app and giving Australians access to unique products and sales to kickstart the festive shopping period. Instanight Shopping is a celebration of the platform’s diverse community, and aims to support local businesses following a difficult year for the retail industry.
Coming on board as part of this unique to Instagram event are several major Australian retailers and household brands including David Jones and Adore Beauty, as well as small businesses such as Bed Threads, HiSmile and Culture Kings, who will all share exclusive offers on Instagram via Shop tab this Christmas holidays.
Source: Fuel Communications media release
