Instagram beefs up business communications tools

Social media service Instagram is adding a suite of business messaging tools to its platform, the Facebook-owned company announced this morning.

The new features, part of the service’s Instagram Direct business tools, will allow businesses to better manage customer inquiries and ‘one-click’ interactions for tasks like placing orders or booking tickets.

Instagram’s automated business messaging service

As part of the service’s rollout, Instagram is also promising automated functions for customer inquiries.

In blog post published this morning, the company said: “As businesses increasingly view Instagram as a place where business gets done, we’re committed to making it easier for them to manage their presence on the platform.

“Whether through the recent expansion of shopping on Instagram, introduction of action buttons or updates to Instagram Direct, business have more opportunities to connect and communicate with their customers.”

Mumbrella has contacted Instagram to confirm the features will be rolled out to Australian users.


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