Instagram introduces ads in Instagram Shop

August 25, 2021 10:37

Instagram have today launched ads in the Instagram Shop tab globally to make it easier for users to discover and shop from brands when they’re already in the mood to browse.

These ads will appear as tiles on the Instagram Shop tab home page. Clicking on the ad will bring users to the ‘Product Details’ page where they can learn more about the item, view additional imagery, and browse additional products from the brand.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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