ABC talent front new vaccination campaign by the public broadcaster

ABC has launched a campaign to encourage vaccinations against COVID-19 titled ‘Vax Facts’.

The campaign follows a suite of other Australian corporates and organisations promoting vaccination including the Nine Network and adland’s own The Factsination campaign.

The campaign aims to dispel COVID-19 misinformation, and answers some of the questions about the vaccines.

The campaign was produced in-house by the ABC Made creative team, led by creative director Diana Costantini.

ABC’s campaign features talent such as Shaun Micallef, Lisa Millar, Tony Armstrong, Wil Anderson, Nazeem Hussain, Craig Reucassel, Michael Rowland, Sammy J, Jeremy Fernandez, Namila Benson, Jan Fran and Courtney Act.  Norman Swan, Preeya Alexander and Karl Kruszelnicki are also featured in the campaign.

ABC managing director, David Anderson, said: “As the nation’s most trusted media organisation, we are proud to help Australians get the facts about the safety and efficacy of COVID-19 vaccines.

“Australians want credible, reliable information to keep themselves and their loved ones safe and well. The ABC’s ‘Vax Facts’ campaign highlights how COVID-19 vaccinations are essential to saving lives and to helping Australians return to our normal ways of life and work.”

ABC director audiences Leisa Bacon commented: “We started this work by looking at frequently asked questions coming to us from ABC audiences. We then put out the call to our fabulous ABC on-air personalities and were overwhelmed by so many of them wanting to help deliver this important information.

“Our ‘Vax Facts’ campaign was produced by our incredible internal creative team at ABC Made and uses an engaging, light-hearted tone to communicate essential information for all Australians.”

The campaign will be on ABC’s main channel, News Channel and ABC TV Plus. It will also be on local radio, national radio, ABC Classic, and on ABC’s socials.

Versions of the campaign on social media will have subtitles in Arabic, Vietnamese and Mandarin.


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