Integer Sydney launches Digitail ecommerce service following Amazon’s Australian launch

Global commerce and advertising agency, Integer, has rolled out its Digitail ecommerce consultancy tool in Australia after Amazon opened its Australian operation this morning.

Part of the TBWA Australia Group, Integer Australia’s launch of its ecommerce consultancy tool aims to help local brands capitalise on Amazon’s presence.

The Integer Group has rolled out its ‘Digitail’ practice into Australia to offer Australian brands and businesses a “suite of commerce marketing and findability solutions”.

Digitail aims to help brands understand how shoppers purchase products online and the retail environment.

The product offers strategic, creative and operational capabilities to help clients “win search”.

Morgan McAlenney, Digitail executive vice president and global operation lead for The Integer Group, said in a statement: “Integer’s Digitail offering helps clients turn Shoppers into Buyers on Amazon and beyond.

“We are set up to help brands and retailers find success on platforms including Amazon including international platforms such as, Tesco, GPA, Carrefour and many more; so we’re launching an eCommerce consultancy in Australia under the branded header of Digitail, leveraging our global skills, expertise and deep understanding of the Amazon ecosystem.”

Wylie Fowler, the general manager of Integer Sydney, has been appointed to lead Australia’s Digitail launch and assist in outlining brand opportunities.

“The disruption Amazon represents could be seen as either a threat or an opportunity for local brands and retailers. We see it very much as an opportunity. By tapping into our global experience and decade of learnings, we are excited to help Australian brands and retailers thrive in what will be a new retail paradigm in our market,” Fowler said.



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