Koala Sleep mattress ads ruled ‘misleading and deceptive’ after competitor complaints

The Advertising Claims Board has upheld the complaint by mattress manufacturer AH Beard that competitor Koala Sleep produced “misleading” and “deceptive” ads claiming Koala’s products are “Australia’s best-rated mattress” and “the world’s best mattress”.

Koala responded to the complaint made by its competitor agreeing the “claim could be misleading” and discontinued the use of any “world’s best” in its advertising.

A Koala ad on the website stating it is the highest rated mattress