Entries for the 2024 Brandies Awards – an awards ceremony that celebrates the brand work of marketing and branding professionals globally – are now open.
Delivered by automated and AI-powered marketing platform, IntelligenceBank, the 2024 Brandies Awards offers hopeful winners various categories for themselves to participate in.
The categories include:
- Best Brand Portal Design and Execution – a category that highlights “excellence in brand portal design, using evocative imagery representative of core brand identity.” This group asks award finalists and winners to present pieces of concrete evidence that showcase “outstanding UX and innovative use cases” for external and internal partners.
- Best Rebrand or Brand Update – an accolade that recognises full-scale identity overhauls for brands or a major “update in market positioning, brand relevance or emotional resonance.” Being able to tell an engaging story that covers the reasons behind the refresh and any feedback received is expected to give participants the best chance at winning this award.
- Best Brand Campaign – a category that recognises campaigns designed to spotlight an organisation’s story, branding or central message.
- Best Agency-Created Brand Design – an award given to high-quality “brand identity design and positioning work” with a clear connection to goals and audiences.
When asked about this year’s Brandies, IntelligenceBank’s chief executive officer, Tessa Court, couldn’t hold back her excitement at the thought of brand work getting its much-deserved recognition.
“There’s so much great brand work out there, yet not enough recognition,” said Court.
“The Brandies celebrate the inspiration and the perspiration – the strategists, the ideators, and the facilitators.”
Award entries officially close at midnight on May 31, 2024. The entry portal can be accessed here.
The 2023 Brandie Awards saw a whole slew of organisations have their work recognised. Last year’s winners include National Australia Bank, the Australian Grand Prix Corporation, Medibank, CPA Australia, the Australian Football League and more.
