Mortgage Choice promotes ‘Know the feeling’ message
“Know the feeling” campaign launched by STW’s Shift.
Mortgage Choice has launched an ad campaign based on the feeling customers get when they are eligible for a loan.
STW’s agency Shift created the “Know the Feeling” campaign which includes TV, radio, outdoor and a website.
Shift’s Managing Director, Iain Good said: “There is a huge emotional benefit in knowing you have the right mortgage for you, and our brand idea really brings this to life in a compelling manner, that we believe will be breakthrough in the category.”
LIKE IT. But I thought Mortgage Choice was with Publicis?
LOVE it! This is exactly where I was when I got my first loan through Mortgage Choice. Lovin the feeling of knowing I was approved and able to by my first investment property…Since then I have become a Mortgage Choice broker and what is even better, that each day, this is where I aim to get my customers so they too can know the feeling!!!