Interbrand promotes long-running creative director Ben Miles to ECD

Following a surge of new business wins, Interbrand Australia has promoted its long-serving creative director Ben Miles to ECD and experience director Davy Rennie to MD.

The leadership changes follow a number of account wins for the Omnicom-owned agency, including Bega, University of Sydney, Staywell Group, News Corp, LJ Hooker and Daydream Island.

Miles: “We’ve been on a mission to rebuild the team here.”

Interbrand Australia had previously experienced a period of upheaval when CEO Kieren Cooney departed for REA Group last year.

Following Cooney’s exit, the agency recruited Nine’s Nathan Birch to take over leadership, who in turn brought Rennie on board as experience director.

Rennie left WhiteGREY last year for Interbrand

According to Interbrand, former whiteGREY experience design director Rennie has worked closely with Birch over the past six months in growing the agency’s client roster which includes Telstra, The Star and Cotton On Group.

Miles, who previously worked as a freelance designer in London before moving to Australia in 2011, recently led the agency to win two D&AD pencils for its G’ AY MATE campaign.

He said: “We’ve been on a mission to rebuild the team here, with open-mindedness, positivity and adaptability at the heart of our culture.

“The studio is bubbling and we’re growing rapidly, with a healthy mix of different skills, backgrounds and passions. There’s a real sense of excitement and belief in who we are and where we’re heading.”

Birch added: “I’m excited to be able to recognise both Davy and Ben’s huge contribution to our growth. Recently, Ben and his team were recognised globally as a centre of creative excellence, and Davy has established himself as a real asset to the business, a solid leader and a trusted adviser to our clients.”


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