Marcel and Maggi challenge Australians to cook more in latest campaign
Maggi and Marcel have challenged Australians to cook more at home in their latest campaign for the spice seasoning brand’s Marketplace cooking brands.
The campaign launch sees two 30-second TV commercials featuring home cooks and their unconventional methods.
Grace O’Brien, creative at Marcel, says: “Cooking at home is rarely perfect and that’s exactly what we wanted to celebrate with this new campaign. T
“There are so many food shows, contests and docos out there, it can be intimidating for some people to even contemplate using their kitchen. It’s exciting to be able to focus on the quirks, slip-ups and personal touches that resonate with us all. After all, if you’ve got a kitchen, you’re a chef. Technically speaking.”
Tracy Hardwick, Marketing Manager Maggi, added: “As a nation, we’re passionate about food, photographing what we eat more than ever before! Yet busy lifestyles mean people are hard-pushed to find time during the week to cook from scratch.”
