InterContinental Fiji appoints CampaignLab
InterContinental Fiji Golf Resort & Spa has appointed CampaignLab as its earned media and influencer marketing agency across Australia, following a competitive pitch process.
Working with InterContinental Fiji’s internal marketing team, CampaignLab will drive the development and execution of integrated creative campaigns and attract Australian travellers.
Speaking on the agency’s appointment, CampaignLab director, Andy Scales said: “We’re delighted to be working with the internationally renowned InterContinental Fiji Golf Resort & Spa and can’t wait to get started.
“Through creative integrated campaigns, strategic media relations and brand collaborations, our mission is to showcase the bespoke experiences, exclusive beach-front location, world-class amenities and unparalleled hospitality the resort has to offer.”
Area general manager, IHG South Pacific, Lachlan Walker, added: “Following the agency’s appointment, we held a three day immersion session in Fiji with the team from CampaignLab and it was clear they shared our values and vision for the resort. This combined with their extensive knowledge of Fiji and its culture made them the obvious choice.
“Australia is one of our core markets and with demand for international travel continuing to grow, we’re excited with what the future holds.”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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