Interflora has launched a national digital campaign that targets the gay and lesbian community in the run-up to Valentine’s Day.
The campaign – devised by Pink Media Group and The Sphere Agency – will include web banners running on sites including lotl.com, gaynewsnetwork.com.au, dnamagazine.com.au and starobserver.com.au and in Facebook fan page feeds.
The campaign starts Monday 6 and runs to 13 February.
Anna Chalabarczuk, Interflora Marketing Manager, said: “We are delighted to be wishing Australia’s gay and lesbian community a Happy Valentine’s Day. We recognize that flowers and love are for everyone regardless of sexuality.”
Ben Mulcahy, MD of Pink Media Group, said: “Most Valentine’s Day advertisers ignore the gay and lesbian market. We love love also. There are millions of us with billions of pink dollars available for advertisers who recognize us and promote relevant products or services.”
Tony Maplestone, media manager at The Sphere Agency, added: “We are excited about this opportunity for Interflora. It’s great to have digital media opportunities allowing us to reach larger audiences faster, more cost effectively and in a more targeted manner.”