IPG acquires information services arm of martech platform Acxiom in US$2.3bn deal

July 3, 2018 2:12

Interpublic Group today announced it will acquire the marketing solutions arm of data, analytics and identity management service Acxiom in a US$2.3bn cash transaction.

The deal bolsters IPG’s data offerings while completing Acxiom’s withdrawal from the data management and analytics space which saw the company wind down its Australian marketing services and audience solutions operations in 2016.

Michael Roth, IPG’s chairman and CEO: “Combining AMS with a range of IPG assets will help us shape the future of our industry”

Since closing its marketing services arm in Australia, the company has refocused around identity management services following its 2014 acquisition of customer onboarding service LiveRamp. Last year, Acxiom entered into strategic data partnership with Nine.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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