IPG Mediabrands bolsters data offering with new chief data and technology officer role
IPG Mediabrands Australia is continuing to invest in its data driven offering, appointing Clay Gill to the newly created role of chief data and technology officer.
Gill steps into the role after overseeing the transition of IPG’s Cadreon to Matterkind, as the agency’s CEO since September 2019. In 2022, he picked up additional responsibility within the group as the CEO for IPG’s connected intelligence brand, Kinesso. In the new role, Gill will continue to operate on the Mediabrand’s executive leadership team.
Mediabrands CEO, Mark Coad, said the new role is to play an important role in Mediabrands future success, aligning with the group’s ambition to lead and transform the industry’s response to data and technology.
“We needed a leader at executive level to help drive IPG’s ambition to revolutionise the industry, drive innovation, and achieve unparalleled success driven on the power of data and technology,” said Coad.
“Clay has been very successful in building our data led programmatic offering, he has incredible product knowledge, is a visionary leader and will play a pivotal role in shaping the Group’s data-driven future. I am delighted he has moved into this new strategic role.”
On his new appointment Gill added: “As data and technology continue to frame the future of our clients’ businesses, it is critical that we stay on top of this evolving landscape.
“I have always been strongly attracted to accelerated levels of engagement for brands and customers through the analyses of sophisticated data streams. The intelligence in these streams means we can share better insights with our clients and ultimately deliver better actions in media outcomes.”
