IPG launches new company Matterkind, subsuming Cadreon brand and teams

May 6, 2020 4:22

IPG has launched Matterkind, a new proposition that subsumes the Cadreon brand and teams globally.

Clay Gill, local CEO of Cadreon, will become CEO of Matterkind Australia, and said the new company “offers clients a more cohesive and effective approach to their media investments”.

Clay Gill

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.

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IPG launches new company Matterkind, subsuming Cadreon brand and teams

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