IPG Mediabrands launches business focused on reaching multicultural audiences

IPG Mediabrands has launched a new business to tailored to Australia’s various ethnic communities. Identity will be headed by former Diverse Communications managing director Charlie Tannous and will launch November 10.

The announcement:

IPG Mediabrands is launching a new business focusing on Australia’s multitude of ethnic communities and has hired one of the most experienced multi-cultural communications leaders to run the new division.

The new business is to be called Identity and will be led by Charlie Tannous, who is currently managing director of Diverse Communications, a 10-year-old multi-cultural communications consultancy based in Western Sydney.