iProspect Australia wins Intrepid travel Global
iProspect Australia has won the global digital media account for the Intrepid Group.
The announcement:
iProspect Australia has won the global digital media, including SEO, paid search, planning and buying for the global travel business the Intrepid Group. This is an exciting extension of existing work and digital delivery for the business.
The appointment of iProspect to work across Intrepid Group’s full portfolio of brands is a nod to their existing success with the group, having worked with the company for two years already. It is
also the result of a centralisation of the businesses marketing function, where a need to consolidate their digital suppliers and performance was identified.The account will be headquartered in Melbourne where strategy and direction will be developed.
The Melbourne team will coordinate with their counterparts in other global offices including the UK and the US to ensure that strategy is implemented to a best practise standard across the network.
Martin Davie, General Manager of iProspect Melbourne said, “This is a significant win for us because it represents everything we want to be as a business. We want to be a partner for clients on all things digital and we want to leverage the reach of the iProspect network to deliver great results around the world.”
“We love the Intrepid Group brands and look forward to managing their continued growth in digital throughout the world.”
Ben Roseveare, Intrepid Group’s General Manager of Marketing said, “iProspect is an agency that’s aligned to our structure and that understands our brand and business needs. We’ve built a spirit of partnership with our own internal team through our time working together – one that will deliver on our digital needs.”
“With the consolidation of our group marketing function, iProspect will provide the stability and platform for our business during a time of change. iProspect have an enviable global offer and I look forward to seeing this positively impact our businesses throughout the world.”
Source: Aegis Media media release
