Razor wins three new clients
Independent media agency, Razor has announced three new client wins: Logitech, Brand USA and the Sydney Theatre Company. The wins are believed to be worth around $3.5 million for Brand USA, $1 million for Logitech and $1 million for the Sydney Theatre Company.
The announcement:
Australia’s leading independent media agency, Razor, today announced three new client wins: Logitech – the leading Australian arm for computer accessories, Brand USA – a new tourism body for the United States of America, and the Sydney Theatre Company.
Razor has commenced work with Logitech’s Australian office as it undertakes an aggressive expansion plan across the nation. Logitech designs personal peripherals to help people enjoy a better experience with the digital world. The leading Swiss company focuses on innovation and quality, with special emphasis on products for PC navigation, gaming, Internet communications, digital music and home-entertainment controls.
The tech company aims to drive their exciting new range of mobility products, targeting business travellers, in the lead up to Christmas.
Razor has recently partnered with award-winning agency Gate 7, who manage local marketing for international travel destinations, to help establish US tourism body Brand USA in the Australian market.
Brand USA was formed as the corporation for USA Travel Promotion in 2010 and is America’s first cooperative destination marketing organization. Brand USA works in close partnership with the travel industry to maximize the economic and social benefits of travel.
Razor have been enlisted to help the brand boost travel interest and position the USA as a premier travel destination to Australians through a series of multi-platform campaigns. The launch campaign theme encourages tourists to ‘share experiences’, and focuses on the diversity and rich culture of America. The campaign will launch early 2014 and deploy a combination of creative and content formats to evoke emotion and capture memories unique to America.
Also, Sydney Theatre Company, one of Australia’s leading performing arts companies, has appointed Razor as they look to ramp up their digital advertising presence for the 2014 season. The campaign will focus on the company’s new season, which includes a number of Australian plays, re-interpretations of classics and the best of new international writing.
As the state theatre company of NSW, Sydney Theatre Company also produces significant education and art form development programs.
Razor Media Executive Director, Martin Patton, said: “The fact that we’ve been able to attract three high profile brands with very different backgrounds and audiences is testament to our new world thinking.
“All three companies have embraced our distinctive approach to consumer communication, which focuses on using a variety of tactics to connect brands to communities of interest. In today’s multi-screen, multi-channel and multi-platform media environment, it’s more important than ever to use the right methods to connect to the right people, at the right time.
“The new business wins are a result of the company’s refreshed direction, vision and management structure and brings to close a very busy year for Razor as the agency undergoes this growth phase. We are proud to be rolling out exciting new campaigns with Logitech, Brand USA and Sydney Theatre Company, over the next few months.”
Sydney Theatre Company Director of Marketing and Customer Services Nicole McPeake said: “Razor’s strengths in digital strategy and planning, combined with their deep knowledge of our audience and their arts and entertainment experience makes them the perfect fit for the Sydney Theatre Company.”
Source: Launch Management media release
