Iris hits up hip-hop star Snob Scrilla in Toyota social media pitch

The final campaign in Toyota’s five-way live social media pitch has been unveiled, with Iris launching a clip on YouTube featuring hip hop artist Snob Scrilla making sound effects, or “Bootboxing”, using the Yaris.

More details of the agency’s overall campaign strategy are expected to be revealed next week. The YouTube clip features four people, including Snob Scrilla, using the various parts of the Yaris, such as its motor, the sound of the indicator, its windows and doors opening and closing, to create a beat, similar to the sound made when beatboxing.

The clip has so far received over 2,000 hits on YouTube.

It is the last entry to Toyota’s social media experiment, which has seen the car company give five agencies $15,000 to create a campaign as part of a live pitch process.

The agencies are Iris, Saatchi & Saatchi, One Green Bean, Hothouse, and a joint effrots from The Population and Oddfellows.


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