The first in the great Yaris social media race – meet Wolfy

Yaris WerewolfThe race is on for what may prove to be one of the oddest brand experiments in social media yet.

As part of the Toyota social media pitch, five agency campaigns will go live in the coming days, all for the same brand. Each have been given a limited budget of $15,000.

It appears that One Green Bean’s effort, which launched a few minutes ago, is first to market.  

Tapping into Halloween, it will be called An Amercian Werewolf in Yaris. It will feature “Wolfy”, an actor in werewolf costume driving around Sydney in a Toyota Yaris offering lifts to people who have connected via Facebook and Twitter. They will also be able to follow him via GPS and flag him down if they want a lift.  

The lifts will start tomorrow to get people to Halloween parties.

Meanwhile campaigns from Hothouse, Saatchi & Saatchi, Iris and a joint effort from Oddfellows and The Population will follow int he coming days.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.