Iris wins pitch to bring back Aussies to quake-hit Christchurch
An advertising pitch to bring back Australian tourists to earthquake-ravaged Christchurch has been awarded to integrated marketing outfit Iris Sydney, Mumbrella can reveal.
The small agency came out on top of a field of 50 contenders to land what has been dubbed as “the most challenging brief of 2012”.
A new campaign, to launch later in the year, will use traditional and digital media to allow visitors and locals to share their experiences and reflect the positive changes taking place in the city, according to Christchurch and Canterbury Tourism.
It will also involve airlines and hotels and is designed to “grow with the city in the years to come.”
Good luck Iris! Ex-pat Cantabrians everywhere are behind you.
looking forward to seeing the campaign. good luck iris
This is outrageous. Should the money spent here not be going back into the community of CHCH who this campaign is trying to support?? I’m sure there are some very talented agencies in Christchurch who could have done a great job on this campaign.
Huge win iris. Congratulations, looking forward to see what the output will be.
brilliant win Iris, one of many.