Iron Jack depicts what it means to be a ‘capable man’ in thirst crushing campaign

Lion Beer’s Iron Jack has depicted what it means to be a “good capable man” in its ‘thirst crushing refreshment’ campaign.

Created by Ogilvy and UM, the 30 second television campaign shows a man and his dog going to an old pub in the Australian outback after work as the man is shown getting his dog a drink of water before drinking his own beer.