Initiative retains Officeworks’ media account
Initiative has retained the media planning and buying account for Officeworks.
The media agency initially won the account in 2008 and has retained the business after a closed review.
Initiative has retained Officeworks
Shaun Briggs, managing director of Initiative Melbourne, said in a statement: “We treasure our long-term relationships and it was a privilege to be able to put forward our future-facing vision for Officeworks. We have an amazing base of trust to launch our output into the next phase to help Officeworks remain competitive in an increasingly challenging market.
“The team is highly motivated and detail oriented, allowing our senior leaders and strategists to really add-value to the strategic questions put to us by Officeworks. This is a great case study of arriving at a shared value equation with a client.”
Karl Winther, national marketing manager at Officeworks, said Initiative will be focused on aligning the brand with its purpose, ‘Make Bigger Things Happen’.
“As we enter a new stage for our marketing we wanted to ensure we had the right media-agency partner to deliver to our goals. Over the past 10 years and through the review process, Initiative have proven themselves to be genuine partners and have put in place a team focused on delivering strong commercial outcomes.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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Congrats to Initiative, and to Officeworks. Long-term, and mutually beneficial and respectful client/agency relationships are too few and far between.
Jeez, that must have been a relief after the Hyundai loss. Well done Initiative.
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Congratulations to Shaun and the entire Initiative team. Having seen Shaun and his team in action I have to admit they are some of the best in the industry at the moment.
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Hi Shaun
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