Initiative has retained the media planning and buying account for Officeworks.
The media agency initially won the account in 2008 and has retained the business after a closed review.

Initiative has retained Officeworks
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Congrats to Initiative, and to Officeworks. Long-term, and mutually beneficial and respectful client/agency relationships are too few and far between.
Jeez, that must have been a relief after the Hyundai loss. Well done Initiative.
Congratulations to Shaun and the entire Initiative team. Having seen Shaun and his team in action I have to admit they are some of the best in the industry at the moment.
Hi Shaun