Opinion

Is it just me or is this a great month for Aussie advertising?

I’m about to make one of those radical sweeping statements that bloggers are prone to, but here goes anyway: have you noticed how much interesting and creative advertising has broken in the last month?  

My favourite piece of the week so far has been Three Drunk Moneys’ joyous little ad for BBC Knowledge’s Moon Week.

 

Also this week there’s Colman Rasic Carrasco’s work with MTV EXIT which tackles the major social issue of human trafficking by creating a music video for the Killers – the second time they’ve pulled off something like that.

 

And while it’s fresh in my mind, another one from the Thrunkys made me laugh this week too – this time their effort for Nova:

 

Casting my mind back a little further (but not that far), there’s the long-awaited VB ad from Droga 5. I must admit that the level of hype was so high on The Regulars, I was expecting to be disappointed. But I enjoyed it on the first watch and even on high rotation during SBS’s Ashes coverage it hasn’t yet worn thin. (By the time of the fith match, that might be a very different matter of course).

 

But it’s not just in TVCs that we’ve been spoiled of late. Earlier this week we wrote about Clemenger BBDO Sydney’s interesting social media campaign for the new Wrigley’s gum brand Five. It’s too early to say how it will play out, but it’s certainly comprehensive, and different. Unlike a lot of campaigns, it’s not simply a me-too of something that’s been successful in the US.

(As an aside: The thinking behind the campaign, which launched on Monday, it to encourage consumers to remix content. An early commenter flagged up the fact that almost nothing has been uploaded by the punters so far. Clems was also behind the Dorito’s social media campaign earlier this year which was criticised for seeding content in the early stages of that one. So it looks to me like they’ve learned from that and are taking a more organic approach this time round.)

And away from advertising, there have been a couple of interesting stunts in the last month. There was The Sphere Agency’s Bruno hijacking.

And, Uncle’s (to me) very amusing brand hijacking of Sydney CBD’s ATMs for client Tax Today.

And another campaign that seems to be quietly building momentum is the iSpyLevis project which is basically a treasure hunt with jeans as the prize and the clues on Twitter. Developed by One Green Bean and Host, the brand’s pulled in more than 1300 followers and unlike many is engaging in actual conversation with the punters.

And the thing is, I’ve written this piece mainly from memory. I’m sure there has been some other recent interesting stuff too. Anything excellent caught your eye lately? (Feel free to nominate stuff from your own agency, but do disclose your allegiances.)

(Update: Just though of another one. Greater Building Society’s Jerry Seinfeld coup):

Tim Burrowes

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