Is it just me or is this a great month for Aussie advertising?
I’m about to make one of those radical sweeping statements that bloggers are prone to, but here goes anyway: have you noticed how much interesting and creative advertising has broken in the last month?
My favourite piece of the week so far has been Three Drunk Moneys’ joyous little ad for BBC Knowledge’s Moon Week.
Also this week there’s Colman Rasic Carrasco’s work with MTV EXIT which tackles the major social issue of human trafficking by creating a music video for the Killers – the second time they’ve pulled off something like that.
Lots of love for Three Drunk Monkeys of late Tim, but I agree it’s well deserved
It is getting embarrassing, isn’t it? Here’s hoping they do something crap that I can put the boot into (not that they seem to be on that path at the moment). I’m not very comfortable being nice about people…
Cheers,
Tim – Mumbrella
They just hired some chic who got a short in freakin Sundance! They’re probably only going to get better.
Very impressive.
I obviously have a vested interest, being a campaigner at GetUp, but the ‘Censordyne’ ad taking the mickey out internet censorship has been huge on the net.
https://www.youtube.com/watch?v=goEEbsEDEM4
Censordyne was the 3nd most discussed brand on twitter last week, with GetUp 2nd!
Agree with the above choices, but what about pointing out some of the embarrassments???
Latina Pasta’s “Dealing with the GFC” – Global Flavour Crisis – What Tha’…..Do people get paid for coming up with that?
I’d call it a Genuinely Fallacious Commercial – How much would that get me in creative land$?$?$?
Three Drunk Monkeys are standout and winning more business on the back of it. Good on em.
But there is still a very average majority in the market. Discount price proposition seem to be very prominent.
Tougher times should be driving more considered advertising, but we are certainly seeing better promos and cross platform campaigns.
3DM’s BBC promo is a personal favourite as is the new True Blood on-air promo from Showcase.
But above all is the Shark Week campaign with social media and promo @ http://www.frenziedwaters.com – stunning.
The Greater Building Society’s Jerry Seinfeld campaign is “heaven on a stick” when it comes to a combo of “creativity/clutter break-through & innovation.”
Sure, there has been “celeb endorsements” before, but this one is SO appropriate & “gels” with the brand message.
Jerry’s TV sitcom always portrayed him as being somewhat supportive of “the good guys” – he stood up for what was “right.”
And given the bad rap that BANKS get these days, I think it’s marketing brilliance to get Jerry to represent the “good” financial institution, namely a “Building Society.”
Most of us had NEVER HEARD OF the Greater 2 weeks ago.
Now it’s an Australia wide known brand.
Sheer magic when it comes to “marketing with flair”.
This mob are going places.
Combank – sit up & listen – THIS is the way to do it!!!