Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?
In this cross-posting from The Conversation, Edwina Luck and Nicholas Grech unpack the latest brand extension from the Jim’s Group, issuing the question: ‘just because you can, does that mean you should?’.
Jim’s Group – best known for Jim’s Mowing and Jim’s Plumbing – this week announced a surprising brand extension.
It’s Jim’s Beauty, offering “professional beauty treatments in the comfort of your chosen space”.
Jim’s Beauty has just launched! ?
Might get a spray tan……….#JimsGroup #JimsBeauty pic.twitter.com/eII6VX0fMA
Stinks of April Fools Day absurdity. I get using the model of Jims, but using the brand is stupid.
Credit where it’s due: they do a decent job keeping a bush under control.