Is the Albanese government a friend or foe of the Australian media sector?
This week, the team examines the 2023 federal budget handed down on Tuesday and what it means for the media sector, before looking at the new "media disruptor" businesses that have been grabbing headlines. Finally, a featured interview from Mumbrella Audioland with Weber Shandwick’s global CCO, Tom Beckman, on how agencies can tap into the cultural zeitgeist.
On Tuesday evening, Treasurer Jim Chalmers delivered the 2023 federal budget in Canberra, as the Albanese government seemingly followed through with its promise to nourish a more sustainable media sector. The team unpacks the move to five-year funding terms for ABC and SBS, which gave both public broadcasters more financial certainty and editorial independence protection.
However, will the Australian media sector make a friend or foe out of the Albanese government in the long term? The team says the jury is still out.
Then, the team discusses the emerging wave of “media disruptor” businesses in the last few months, including but not limited to Benjamin Robert’s Disrupt Radio (which recently hired Jules Lund as drivetime host), as well as Chris Janz and David Eisman’s subscription news service, Scire. Following up on Mumbrella’s analysis of the phenomenon this morning, the team considers what kind of talents and audiences it takes for a disruptor to make it in the media world.
All that before a chat with Weber Shandwick’s global chief creative officer Tom Beckman, live from last month’s Mumbrella Audioland, on developing earned creative ideas that connect to the cultural zeitgeist and how Swedish agency culture differs from the rest of the world.
Episode Breakdown
- What last night’s federal budget meant for ABC and SBS (2:20)
- The emerging wave of “media disruptor” business (6:00)
- Interview with Tom Beckman (15:21)
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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