Is your gut a handful? Have a pie!

The art of successful upselling is something Dr Mumbo admires, particularly when dealing with the regular heartbreak and disappointment of another failed diet.

So Dr Mumbo’s heart was warmed when he saw the the clever marketing campaign over at the Lane Cove 7-11, cashing in on those larger men who’ve given up on having less of a handful of belly fat.

Dr Mumbo hopes the clever folk at 7-11 sell plenty of those $2 pies next Friday.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.