iSelect appoints The Royals as integrated creative agency

iSelect today announced the appointment of The Royals as its integrated creative agency.

The Royals will be responsible for above-the-line marketing as well as social, digital, content and one-to-one advertising.

The health insurance company dropped its previous agency, Leo Burnett, back in September. Burnett’s was appointed to the account in 2015, and didn’t participate in the latest round of pitching.

Scott Wilson, iSelect’s managing director and CEO, said the team was thrilled to partner with The Royals to bring to life the next phase of iSelect’s brand journey.

“We were looking for an idea-led, rather than channel-led creative that shifts us from a transactional-based business to one that is built on strong, ongoing relationships with Australians,” Scott explained.

“The Royals completely understood our desire to nurture our customers on their life journey, taking the hassle and frustration out of life admin, big and small – everything from the shock of a larger than expected energy bill to the complex financial decisions that come with starting a family.”

Scott said he was confident the new partnership would further strengthen iSelect’s brand recognition through new, distinctive creative assets to build trust and credibility.

“In The Royals we have found a long-term, genuine partner to help us completely reset our brand perception in the mind of Australians and establish iSelect as the go-to destination for Australians to take care of all their boring but important life admin.”

The Royals managing partner Steve O’Farrell added: “iSelect are a passionate bunch of people that are steadfastly focused on making a difference in people’s lives and doing well-integrated, effective work. The Royals share this passion and are thrilled to be partnering with iSelect in their quest to disrupt the face of the service industry in Australia.”

The Royals’ other clients include Deakin University, Melbourne Racing Club and Ipoh.

The appointment is effective immediately.


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