iSelect urges consumers to check if they’re on the right plan in new ad from AJF Partnership
Comparison site iSelect is promoting its energy rates comparison service with a new campaign urging the public to not be in the dark about their energy plans.
The campaign from AJF Partnership Melbourne features Mr iSelect discovering people living in the dark due to high energy bills and suggesting they could save money by comparing energy providers with iSelect.
iSelect marketing director Geraldine Davys said: “The retail energy marketplace is highly complex, and consumers find it very confusing to know if they’re on the right plan. With prices continuing to rise, it’s important that Australians have a place they can go to get expert advice, in-turn saving them time and money.”
Complementing the 30-second TV ad is a 15-second spot in which Mr iSelect alerts Victorians to upcoming energy price increases.
AJF’s executive director Josh Stephens said: “With Health Insurance dominating iSelect’s campaign content in the past, it’s exciting to see Mr iSelect not only step into the world of energy, but physically step into the homes of consumers.”
Directed by Exit’s Ben Saunders, the campaign is supported with radio and digital.
It follows on from iSelect handing its media account to Maxus last December.
Credits:
- Marketing Director – Geraldine Davys
- Head of Brand and Campaign Marketing – Kirsten Craven
- Executive Creative Director – Josh Stephens
- Creative Director – Michael Skarbek
- Senior Art Director – Josh Murrell
- Senior Copywriter – Sharon Condy
- Head of TV – Roz Ruwhiu
- Senior Account Director – Kate Silver
- Director – Ben Saunders, Exit Films
- Producer – Kat Latour, Exit Films
- Editor – Billy Browne, Cutting Edge
- Flame Operator: Viv Baker, Cutting Edge
- Sound – Stevo Williams – Flagstaff
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Shame they have taken all the humour out of this character.
He has become an annoying heckler rather than the funnyman.
Might as well make the gradual shift to david Koch now.
I think they did some electricity ads a couple of years back. They were much more engaging.
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Looks like marketing are taking the creative lead from accounting, the ads / the character used to be clever, smart and funny, agree with Mark, they’re are turning him into David Koch. Suppose you’ll get that with low budget face to camera creative.
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