iSentia and PRIA to deliver exclusive content to members in new initiative

Australian media intelligence organisation, iSentia, has entered a partnership with the Public Relations Institute of Australia (PRIA), the national industry body for public relations and communication professionals in Australia.

The partnership will see iSentia work closely with PRIA to deliver exclusive content and share industry insights with its members.

Russ Horell, chief commercial officer at iSentia said of the partnership: “iSentia is more than just a media monitoring company. We enable our clients to make great decisions and it is our duty to support and elevate the communications profession.

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