L’Occitane appoints first media agency, Audience Precision

French skincare brand L’Occitane has appointed Audience Precision to handle its media strategy and offline media buying.

This is the brand’s first media agency in the Australian market, as it has previously handled all of its media capabilities in-house.

The agency has been appointed after L’Occitane decided to move away from its in-house media strategy and buying. The brand said it was “impressed with Audience Precision’s insights, data set and strategic approach”.